Custom Inserts Product Packaging

PETRA AND HOLUM

Custom Inserts

Protect your products, improve presentation, and keep every component securely in place with custom packaging inserts engineered for your specific application. Petra & Holum creates custom inserts for boxes, sales kits, sample packaging, presentation kits, promotional packaging, and other specialty packaging applications.

Choosing the right custom insert starts with understanding the product. Fragility, size, weight, presentation requirements, production volume, and budget all influence which insert material is the best fit. Petra & Holum offers a range of solutions, including foam inserts, paperboard platforms, rigid board platforms, corrugated inserts, thermoformed inserts, and vacuum-formed inserts.

Custom Foam Inserts for Fragile Products

For delicate or breakable products, custom foam inserts provide a critical layer of protection. Foam is designed to secure vulnerable items and reduce movement inside the package, making it ideal for products that require extra care during handling and transport.

Foam inserts can be die-cut with precision cavities that hold each product in place. Common applications include glassware, mugs, plates, and other fragile items where impact protection is essential.

Paperboard, Rigid Board, and Corrugated Inserts

Petra & Holum also manufactures custom paperboard inserts, rigid board inserts, and corrugated inserts as alternatives to foam.

Paperboard inserts are especially effective when both protection and presentation matter. They can be enhanced with lithographically printed sheets or screen-printed graphics, allowing the insert itself to become part of the branded experience. Rigid board and corrugated inserts offer additional structural support and are often used when foam is not preferred or when a more paper-based solution is required.

Production volume is an important factor when selecting an insert type. Paperboard inserts with multiple cavities and hand-assembled components can require more labor, while foam and corrugated solutions follow different production efficiencies. The optimal choice depends on both design complexity and order quantity.

Thermoformed and Vacuum-Formed Inserts

For high-volume packaging applications, thermoformed and vacuum-formed inserts provide another option. These solutions are typically best suited for retail environments where large production runs justify the tooling investment.

Because tooling costs can be significant, these insert types are generally recommended when scale supports the upfront development. For lower quantities, alternative solutions such as paperboard or foam may be more cost-effective while still achieving the required protection and presentation goals.

From protective foam to branded paperboard and high-volume formed solutions, Petra & Holum helps customers select custom packaging inserts based on product requirements, protection needs, presentation goals, production volume, and budget.