Make a lasting first impression with custom press kits designed to showcase your products, marketing materials, and brand in premium presentation packaging. Whether you're launching a new product, introducing a luxury brand, sending media kits to journalists, or creating executive presentation packages, Petra & Holum designs custom press kits that combine exceptional craftsmanship with practical functionality.
Every press kit is engineered around your specific application, ensuring it not only looks impressive but also securely organizes and protects its contents. According to Raul Lopez, Account Specialist at Petra & Holum, press kits can be manufactured using either paperboard or rigid board, depending on the project's requirements. Each option offers unique advantages based on the desired presentation, durability, and closure style.
Our custom press kits can be wrapped in lithographically printed paper, deluxe papers, linen, or book cloth to create a premium appearance that reflects your brand. Closure options can include hidden magnetic closures or Velcro closures, allowing each package to be tailored to both its function and aesthetic. As Raul explains, magnetic closures are typically used with rigid board construction, while paperboard press kits generally utilize Velcro closures because magnets cannot be incorporated into paperboard in the same way.
Inside the press kit, custom inserts can be designed to securely hold product samples, printed literature, promotional materials, swatches, marketing collateral, and other presentation pieces. Every insert is engineered to keep contents organized while enhancing the overall unboxing experience.
